Survey results reveal 80% of adults eat breakfast foods as a snack or for breakfast-for-dinner, with more than 50% engaging in those behaviors once a month or more. And findings show nearly three-quarters of Americans state they feel happier or more energized on days when they snack on breakfast foods or enjoy them for dinner.

The first dominant segment is couples with children who focus on limiting added sugar as a means of promoting a healthy lifestyle for their families, according to the latest CFI Illuminate™ Digital Cultural Insights report.

Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands.

I’ve witnessed some impressive paradigm shifts in how consumers — and product developers — understand and use food and ingredients. The needless demonization of salt, fat, meat, and sugar has moved away from the focus of concern, with most Americans recognizing the idea of moderation and moving away from the guilt that preoccupied everyfood decision.

More than any single seasonal flavor trend, it's really the overarching globalization of flavor that is turning the food industry upside down, ushering in a whole new approach to meeting consumer demand.

When making food and beverage purchase decisions based on the environment, packaging is most visible to consumers. One in 10 US adults, or roughly 20 million consumers, said that they have switched to a different food or beverage brand because it had earth-friendly packaging.

The unique market insights are the accumulation of a big data analysis of consumers’ online behaviour, combined with FrieslandCampina Ingredients’ experts’ market insights and complemented with additional owned and bought market studies.

One trend that emerged from the survey is that of "better informed purchasing decisions." A majority of millennials want to know where their food comes from and how it is sourced. Transparency in food sourcing is important to more than 65% of millennials, particularly for fresh meat and seafood.

In this interactive session, Mintel will test your knowledge of mainstream consumers and discuss products that succeed—and fail—with this key demographic group.