InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19
July 22, 2020
The current tracker data shows consumer purchase motivators are shifting to satisfy psychological mood lifters and sensorial cravings as the coronavirus pandemic continues. While functional health and safety were found to be important during early stages of the pandemic, those motivators have decreased in importance as consumers report seeking out experiences to change their mood.
Consumers are expected to show higher levels of interest in their immune health
July 21, 2020
Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.
Mid-year report examines top food trends, forecasts ahead, and how quarantine has impacted America's dining habits
July 15, 2020
Grubhub, an online and mobile food-ordering and delivery marketplace, launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Grubhub's mid-year report checks in on the popular food trends to date and what quarantined Americans ordered through contact-free delivery, and predicts what we can expect to see more of in the second half of the year.
Bakeries navigate two months or stay-at-home orders, while evaluating innovation strategies
May 15, 2020
Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens.
New study identifies and examines macro-trends including: social stigma, cannabis’ impact on alcohol and adjacent categories, brand opportunities
April 22, 2020
The report delivers new and unique insights on cannabis consumer shopping behavior, including potential whitespace opportunities for brands, and is based on nationwide primary research conducted by the two firms.
Demand is high for nutritious foods that are easy to prepare, convenient and portable
April 9, 2020
Many of today’s busy consumers are juggling their careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally. Food and diet plays an essential role in this, with innovation increasingly looking to support consumer choices as many endeavor to balance the benefits and costs of these hectic lifestyles.
SRG examines grocery shopping, food and restaurant dining in the context of viral outbreak
March 20, 2020
Just one week ago, only 48% of consumers expressed concern about the spread of the novel coronavirus. Today that number has risen to 72% according to week two of an ongoing weekly tracking study of 200 Americans across the country conducted by the Sterling-Rice Group (SRG).
Africa and the Middle East are primed for fast growth in meat consumption, while the US trends toward modest gains
March 11, 2020
Meat and poultry consumption in the US is expected to increase less than 1.0% per year through 2023, but greater gains are projected in other parts of the world. Most notably, nations in Africa and the Middle East are forecast to register the fastest increases in meat consumption, as rising living standards and income levels allow more people to incorporate meat into their regular diet.
The focus within ice cream development is clearly shifting from fat to sugar
March 9, 2020
In the contemporary consumer environment, the balance between health and indulgence is increasingly important. A new report from Innova Market Insights highlights the ice cream category’s growing focus on delivering pleasure without guilt.