Articles Tagged with ''consumer trends''

Circana’s 2025 New Product Pacesetters report found the year’s top food, beverage and nonfood CPG launches generated a combined $6.2 billion in first-year sales. The research points to experience-led innovation, AI-driven discovery and social commerce as key forces shaping how consumers find and engage with new products.

Circana’s expanded Purchase to Consumption solution connects receipt-level purchase data with consumption behaviors from the same consumers, offering deeper visibility into food and beverage occasions. Early findings reveal opportunities for retailers and CPG brands to better capture at-home dinner spending and refine targeted growth strategies.

Sustainability-marketed products now account for more than a quarter of US CPG sales. The findings highlight continued consumer demand and long-term growth opportunities for brands.

New survey data shows most consumers are concerned about ultra-processed foods but continue purchasing them for convenience. Taste, affordability and shelf life remain key drivers shaping real-world decisions.

Consumers prioritize taste, simplicity and overall health cues over scientific definitions of protein quality. The disconnect highlights new opportunities for product developers to better align messaging with shopper expectations.

Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

Only 37% of consumers prioritize taste when shopping online, while health goals and nutrition rank higher. The report also highlights growing comfort with data sharing and notable differences between retirees and non-retirees.

Industry leaders will discuss advances in plant-based dairy, from protein systems to product development. The March 26 webinar offers insights into trends shaping the category’s future.

US confectionery sales reached a record $55 billion in 2025, according to the National Confectioners Association. Growth is supported by seasonal occasions, nostalgic products and innovation in flavors and textures.

A new IFIC survey finds most Americans trust food and nutrition science, but skepticism and confusion about changing dietary guidance persist. The findings highlight the importance of credible messengers, clear communication and evidence-based advice to drive behavior change.