Organic and “natural” foods and beverages continue to gain appeal, driven in part by more consumers cooking at home and increased interest in health and safety. In an online consumer poll of “likely organic” shoppers conducted last spring by the Organic Trade Association (OTA), 90% of respondents said organic is “more important than ever.”

Capital Brands Distribution, developer of the NutriBullet® and Magic Bullet® nutrient extractor franchises, launched NutriBullet Superfood EssentialsTM  and NutriBullet SuperboostsTM – a new line of exclusively blended, plant-powered supplements. 

Lycored has also launched a consumer-friendly one-stop shop at lycopene.com. Full of educational resources, including recipes and facts about the benefits of lycopene, the site features a team of cartoon superheroes called the “Just Health League.”

Upshoot's Phytopúr products are made of wholesome fruits and vegetables from trusted farms, and are supported by sound science, patented technology, and rigorous quality standards.

Recent color innovations such as “unicorn” and “rainbow” evoke feelings of fun and intrigue. Thanks to Instagram and other social media platforms, a food’s appearance has become even more important than its taste, and supports the impression of flavor, quality, freshness and innovation. Vibrantly colored food is omnipresent in every social media feed and by using Exberry®: “Selfies can become Healthies”.

Plant-based foods, especially vegetables, have clinched the top spot in the Foodscape Global Metatrends two years running, and are predicted to lead once again in 2018.

Steel Horse Coffee pairs the boost of coffee, shown to increase mental clarity and alertness, with 150mg of circulation-supporting cocoa flavanols in every cup.