Manufacturers' new offerings need to fit their customers' menu trends and operational demands. Those two requirements are standard. And then there's a third dimension—the true reason that makes a new item stand out for customer and consumer.

High in fiber and containing 7 grams of protein or more per serving, the Organic Oatmeal Cups are a healthy grab-and-go solution from cafes, college campuses, cafeterias, convenience stores and grocery retailers.

Protein Berry Burst Puffins have 6g of protein per serving, are made with blue corn, and are Non-GMO Project Verified.

SO RIGHT meals feature fresh-tasting, quality ingredients, like 100% natural white meat chicken, roasted vegetables, whole grains, and brown rice.

Quinn Snacks leads with Kansas grown, whole grain, ancient grain sorghum because it is nutritious, great for baking, and better for the environment.

Rudi's Organic Bakery® Whole Wheat Bread made with Sacramento Valley Whole Grain Flour and Rudi's Organic Bakery® Whole Wheat Bread made with Hungry Hollow Whole Grain Flour® Offer Ingredient Sourcing Transparency for Consumers

New whole grain crackers deliver unique flavor while using simple ingredients

Lotus Foods introduced the product made with organic, heirloom and whole grain black and brown rice

MySuperPops are 100% whole grain and available in three kid friendly flavors: White Cheddar, Kettle and Honey BBQ.