Bob’s Red Mill is supercharging the oats category with its new Protein Oats, made from just one simple ingredient—whole grain rolled oats—with up to 60% more protein than regular oats.* Available in organic and conventional varieties, these new Protein Oats have no added protein powder. Instead, they are grown from a special conventionally bred variety that is higher in protein than standard oats.

Featuring a well-rounded oat flavor, Bob’s Red Mill Protein Oats are versatile. Consumers can create a protein-packed breakfast in 15 minutes on the stovetop (slightly longer than regular oats), use them to create overnight oats, or stir them into traditional baked goods like cookies. These new offerings power up Bob’s Red Mill’s lineup of oats, ranging from quick cooking to thick cut, steel cut, rolled, Scottish style and beyond.