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CPG Industry Launches National Transparency Campaign to Build Consumer Trust

The Consumer Brands Association introduces Transparency Week, new digital tools and a nationwide ad campaign to highlight industry efforts around safety, clarity and informed decision-making

Prepared Foods Editorial Staff

December 5, 2025

A new industry campaign spotlights the CPG sector’s push for clearer labels, accessible information and stronger consumer confidence. With initiatives like SmartLabel, Facts Up Front and TruthAboutIngredients.org, brands aim to meet rising expectations for transparency in 2026 and beyond.

Navigating Uncertainty: How Value, Familiarity and Transparency are Shaping Consumer Choices

As economic pressures persist, consumers are selectively trading up and down, leaning on trusted brands, and demanding greater transparency from the companies they support

Prepared Foods Editorial Staff

May 9, 2025

A significant 68% of US consumers agree that store brand items offer better value than brand name items, and some 61% agree that brand name items are not always higher-quality than store brands.

Top 10 Food & Beverage Trends to Accelerate Innovation in 2021

Transparency emerges as a clear winner in Innova Market Insights' Top Ten Trends for 2021

October 21, 2020

Innova Market Insights' Top Ten Trends for 2021 provides an in-depth delve into how the food and beverage industry has progressively evolved. As COVID-19 transforms our shopping and eating habits, staying ahead of the curve and keeping on top of the changing and sophisticated food and beverage landscape is of paramount importance.

Responding to Today's Food & Beverage Consumers

Rabobank survey's readership to offer advice to food industry CEOs

October 29, 2019

In the fall edition of Talking Points, Rabobank offered advice to the CEOs of big food companies based on reader response to the question, “What single piece of advice would you give to the CEO of a big food company on how to respond better to today’s consumer?”

Panera Commits to Transparency

Panera Bread has shared a comprehensive set of commitments around food.

June 5, 2014

The food policy focuses on three areas where the company believes it can have a significant impact.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.