In November 2024, Cargill surveyed more than 4,400 US consumers—including teens and adults—to uncover the “why” behind snack choices—and not just the what. Zeroing in on the conventional side of snacking, the survey unearthed three core snacking personas — “Guiltless Grazers,” “Impulse Munchers,” and “Emotional Snackers.”
NPD study estimates five percent growth over next five years
September 5, 2014
U.S. consumers are eating traditional snack foods, particularly snacks with a perceived health benefit, in between and at meals, and this behavior will drive the growth of snack foods eaten at main meals over next five years, reports The NPD Group.