Items Tagged with 'chocolate candy'

ARTICLES

Twix Bits package

TWIX Launches New Bits Format

Mars introduces poppable version and taps LiAngelo Ball for campaign
Prepared Foods Editorial Staff
April 14, 2026

TWIX is expanding its portfolio with TWIX Bits, a poppable format combining chocolate, caramel and cookie in a single bite. The launch reinforces the brand’s focus on “duality” across product and marketing. The brand is also partnering with LiAngelo Ball to support the rollout. For product developers, the move highlights how format innovation and cultural tie-ins can refresh legacy brands and drive engagement.


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PeepsDelights_900.jpg

PEEPS Delights

PEEPS® Delights™ is a new line of flavored marshmallow Chicks dipped in chocolate or fudge
March 16, 2017
These unique Delights™ have a ribbon of filling inside the Chick and are also dipped in chocolate.
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Sweet Outlook for $22 Billion Chocolate Candy Market

By 2018, Packaged Facts expects sales of chocolate candy in the U.S. to exceed $26 billion for the first time
October 28, 2015
By 2018, Packaged Facts expects sales of chocolate candy in the U.S. to exceed $26 billion for the first time, up from roughly $22 billion in sales estimated by the end of 2015. Most important, the category is quite dynamic: with a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers.
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Recall: TWIX Brand Unwrapped Bites 7 oz. Stand Up Pouch

The issue was identified after a consumer notified company of peanuts in TWIX® Unwrapped Bites product.
September 10, 2014
Mars Chocolate North America announced a voluntary recall of its TWIX® Brand Unwrapped Bites 7 oz. Stand Up Pouch with the code date: 421BA4GA60.
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