TWIX Launches New Bits Format
Mars introduces poppable version and taps LiAngelo Ball for campaign
TWIX, part of Mars, believes consumers shouldn't have to choose between two great things — especially when it comes to candy. That's why the brand is introducing TWIX Bits: a duet of the creamy chocolatey caramel taste and crunchy cookie TWIX, all in one poppable bite.
TWIX is partnering with professional basketball player turned platinum-certified rapper LiAngelo Ball on a Two-Way Contract for Ball and TWIX fans.
TWIX is embracing the duality, or two-ness, in everything so consumers never have to choose. That means giving you two bars in one pack, offering both creamy and crunchy in a new poppable format with TWIX Bits, or pursuing two talents.
The new TWIX Bits are now available at retailers nationwide.
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