Major trends include a general shift from rigid packaging formats to flexible containers, efforts to improve both the reality and optics of sustainability initiatives, and increased use of package revisions to reignite interest in sluggish product categories.

What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.

Traditionally, the food and beverage industry generates something in the neighborhood of 20,000 new products annually.