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Home » Keywords: » private label brand

Items Tagged with 'private label brand'

ARTICLES

Food and Beverage Industry Trends

What’s Next in Private Brand Innovation

Daymon unveils look into the emerging trends and strategies for retailers to elevate private label brands
April 16, 2019
The comprehensive report features insights and thought leadership from Daymon’s team of industry experts.
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Food and Beverage Industry Trends

Private Label Ice Cream Trends

Two-thirds of US consumers find parity between grocers’ private label frozen desserts and their national brand counterparts
April 17, 2017
Two-thirds of consumers have come to accept that private label frozen desserts are equal in quality to name brand frozen desserts.
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Southeastern Grocers Transforms Private Label

The move will span approximately 3,000 items across all categories throughout each banner specific store throughout 2017
February 23, 2017
Southeastern Grocers (SEG), home of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced its largest-ever transformation of private label product, which will span approximately 3,000 items across all categories throughout each banner specific store throughout 2017.
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Food and Beverage Industry Trends

Private Label Brands Offer Savings on Trending Foods

New survey shows store brands offer savings on organic, gluten-free, and special needs products
July 28, 2015
Consumers trying to maintain or improve their health are increasingly seeking specialty food and non-food alternatives. Whether they are organic, gluten-free, dye-free or lactose-free, these products can be costly, but a new survey of special needs store brands items shows significant savings for consumers.
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Store Brand Sales Reach New High

Store brands widen growth gap vs. national brands across outlets
April 8, 2015
As national brands continue to struggle with lower growth year to year in supermarkets, drug chains and mass merchandisers, store brands sales in all the major retail channels continue their upwards trend, setting new records across the board for annual revenue.
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New Wild Harvest Brand Unveiled

Refreshed brand positioning, logo and packaging graphics is supported by fully integrated marketing campaign
February 12, 2015
Based on the philosophy that it should be easier for families to live well within their budgets, the Wild Harvest® brand is unveiling a new, refreshed brand positioning, logo and packaging graphics, supported by a new, fully integrated marketing campaign titled “Eat Free. Go Wild.™”
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