KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.
AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.
Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.
Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.
More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.
PLT markets more than a dozen water-dispersible and water-soluble solutions. At IFT, PLT will be focus on four major health and wellness segments: energy, cognitive, sports/active nutrition and weight management.
The new beverage features zero added sugars, chemicals, preservatives or artificial colors
February 14, 2024
RECOVER 180's unique formulation combines coconut water with a balanced blend of electrolytes and vitamins, and organic flavors, to provide the hydration necessary to recover strong without any added sugars, chemicals, preservatives or artificial colors.
New supplements are formulated to support muscle recovery and cardiovascular health
November 29, 2023
Laird Superfood, Inc. launched Laird Superfood Antioxidant Daily Reds, providing two servings of the daily recommended fruit and vegetable intake in every glass.
Made with functional ingredients, TB12's new electrolyte line supports longevity, endurance, and muscle recovery
June 28, 2023
Packed with functional ingredients such as L-Citrulline, added carbohydrates and mango leaf extract, this enhanced hydration blend works to keep glycogen storages high, adapt to stress, and decrease lactic acid for increased overall power.
ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.