WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.

Product developers seeking to meet the needs of more active consumers are adopting new approaches to crafting products for sport and activity.

Made for energizing consumers pre or post workout, REIGN Total Body Fuel helps refuel, refresh and recover featuring 300mg of natural caffeine with zero sugar, zero calories and zero artificial flavors or colors.

Considering a new sports performance food or drink? There's new research suggesting that Montmorency tart cherries can help reduce post-exercise pain, markers of inflammation, muscle damage and strength loss; and can boost recovery time and performance.

Inflammation—often perceived as pain—is a key concern of active people. It often starts with a feeling of discomfort that might turn into minor pain.

Prepared Foods takes a look at new better-for-you drinks and supplements introduced in October 2018.

The science behind O2 is rooted in the ability of oxygenated water to help the body, specifically the liver, process toxins and recover faster.

Formulating for energy and recovery meets two of the important needs for sports enthusiasts as well as for the casual exerciser.

All of these consumers are looking to improve nutritional intake and/or some aspects of health, wellbeing, performance, muscle growth and recovery from exercise. Of course, the sports nutrition market also is growing because of rising product distribution in mainstream outlets in all major markets. Previously, many products were relegated to sales through specialist health outlets (such as GNC) gyms and health clubs.

ALPHA-RECOVERY PLUS™, containing Alpha-GEE®, is an innovative advancement in recovery that relieves the pain of EII, while supporting the body's own natural healing processes.