Whether it’s in response to aging or the daily stress of life in a fast-paced, polarized world, consumers turn to supplements—and increasingly to finished foods and beverages—to address cognitive health and feelings of stress and anxiety.
Not surprisingly, New Hope Network's Nutrition Business Journal (NBJ) reported that mood and brain health emerged as the second- and third-fastest growing condition categories in supplements in 2023, with even better growth forecast for 2024. NBJ estimates are mood and mental health product sales grew to $1.53 billion in 2023 from $1.02 billion in 2019. In 2026, NBJ projects a market just short of $2 billion.
How do food and beverage formulators respond to this market? Join Prepared Foods for an exclusive 60-minute, two-part webinar exploring key industry challenges and opportunities. An opening TRENDS presentation covers a market overview, consumer insights and behavior, and examples of new finished functional foods and beverages. A matching TECHNOLOGY overview dives deeper into current and emerging related ingredients and hands-on formulation strategies.
Attendees will hear:
- Market overview data and observations
- Consumer insights & attitudes
- Product challenges, opportunities involving taste, texture, and more
- Industry prospects for 2025 and beyond
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