The 100% natural ingredient overcomes the bioavailabilty challenges traditionally associated with turmeric. A single capsule containing 300mg of Turmipure Gold® delivers the same amount of curcuminoids to the blood as 1922mg of standard turmeric (containing 95% curcuminoids).

Lightly sweetened with stevia, each drink features LivTru’s proprietary Curcumin Complex, plus Kucha Tea Extract - a uniquely anti-inflammatory Chinese herb - and Theanine, the same heart-healthy amino acid found in a variety of mushrooms and natural teas.

Lipofoods created Curcushine microcapsules in collaboration with the Italian R&D company, Sphera Encapsulation S.R.L. Sphera is dedicated to the research and development of nano- and micro-encapsulation strategies.

Although synthetic food colors (FD&C colors) have historically been favored by the industry due to predictable performance and lower cost, in recent years consumers have increasingly demanded the use of natural colorants.

Eating healthfully, especially for women, can be challenging. From age 20 to 100, choosing foods with the right ingredients can improve one's health through all life stages.

Last fall, the American Botanical Council (ABC) reported that annual herbal supplement sales grew past the $8 billion mark in 2017, effectively doubling since 2000.

Driving interest in curcumin is a rapidly growing consumer awareness of its multiple health benefits. Joint health claims are the fastest growing in food and beverage launches tracked with curcumin as an ingredient (CAGR 2013-2017 +82%). Sport recovery and immune health claims are also growing quickly, with +51% and +48% CAGRs (2013-2017) respectively.

Synergy Flavors’ teams of beverage and snack flavor experts have created some unique, flavor-functional combinations to demonstrate the possibilities for turmeric. 

Key to capitalizing on curcumin’s health benefits is improving its limited uptake into the body.

Prostate cancer is on a rise in India, but using turmeric regularly in food reduces chances of the disease.