Items Tagged with 'food marketing institute'

ARTICLES

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Study: Digitally Engaged Food Shoppers

Within 10 years, online food shopping will reach digital maturity in the US
February 15, 2017
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This first perspective offers recommendations on how food marketers and manufacturers should be preparing their strategies and managing the organizational change that will be required to engage those shoppers.
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FMI Creates Alliance Between Culinary and Sales

FMI Connect 2016 to debut supermarket chefs community promoting sales, profits and professionalism
April 11, 2016
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Entitled Supermarket Chefs, this community will help to promote sales, profits and professionalism by forging collaboration between sales leadership and culinary talent in food retail.
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Food and Beverage Industry Trends

Capitalizing on Shifting Consumer Values

Health and wellness, safety, social impact, experience and transparency are key drivers in consumer purchase decisions
March 9, 2016
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A study released in January found that roughly half of Americans surveyed weigh "evolving drivers" - health and wellness, safety, social impact, experience and transparency - in their purchasing decisions, in addition to the "traditional drivers" of taste, price and convenience.


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Food and Beverage Industry Trends

Research Uncovers Consumer Values Influencing Food Decisions

Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages
February 2, 2016
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Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a new study,from Deloitte, Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).
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