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This first perspective offers recommendations on how food marketers and manufacturers should be preparing their strategies and managing the organizational change that will be required to engage those shoppers.
Entitled Supermarket Chefs, this community will help to promote sales, profits and professionalism by forging collaboration between sales leadership and culinary talent in food retail.
A study released in January found that roughly half of Americans surveyed weigh "evolving drivers" - health and wellness, safety, social impact, experience and transparency - in their purchasing decisions, in addition to the "traditional drivers" of taste, price and convenience.
Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a new study,from Deloitte, Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).
Food Marketing Institute (FMI) introduced new resources related to its U.S. Grocery Shopper Trends 2015 analysis with The Hartman Group, which initially debuted at FMI Connect in Chicago.