Most Americans continue to be overweight, with a substantial minority being obese (32%) or extremely obese by CDC standards.

Culture of Food 2015 is a framework for understanding how consumers define premium quality and make decisions about premium products, brands and experiences.

The report finds that the number one health condition America’s consumers are concerned with is the issue of weight management: more than half of consumers (58%) are either treating (26%) or preventing (32%) “being overweight.”

Revamped grocery store environments and new food shopping formats prove that Millennials are having a profound impact on the food shopping landscape.