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Last year, the focus was on teens. This year, our inestimable experts, Dr. Keith-Thomas Ayoob (clinical professor emeritus of the Department of Pediatrics at the Albert Einstein College of Medicine, NYC) and Jill Litwin (founder and CEO of Peas of Mind LLC, award-winning makers of foods for little ones) swing their attention to the other side of the playground and take a look at babies and infants, the 0-2 age group, in "Building Better Babies."
Introduced in 2011, NurturMe products for infants and toddlers, led by its Organic Quinoa Cereals, have changed the baby food category. Sold in over 9,000 stores nationwide, the products promote good digestive health; moreover, the company’s ancient grain-based cereals and snacks deliver a daily dose of probiotics. One serving delivers more immune boosting benefits than 10 cups of probiotic yogurt.
In fact, more than a quarter of parents (26%) learn about a new product as a request from their child, according to market research publisher Packaged Facts in the brand-new report, Kids Food and Beverage Market in the U.S., 8th Edition.