NurturMe, the Tummy Friendly Brand™ known for its innovative quinoa baby food, revealed its first forays beyond the baby and toddler categories with three new tummy friendly product lineups for the whole family. Announced at Natural Products Expo West 2018, the products—Organic Ancient Grain Cookies with Probiotics, Organic Dairy-Free Yogurt Alternatives, and an extended line of Organic Power Blends—appeal to health-conscious kids and adults of all ages, making NurturMe a complete family brand focused on gut health.
Introduced in 2011, NurturMe products for infants and toddlers, led by its Organic Quinoa Cereals, have changed the baby food category. Sold in over 9,000 stores nationwide, the products promote good digestive health; moreover, the company’s ancient grain-based cereals and snacks deliver a daily dose of probiotics. One serving delivers more immune boosting benefits than 10 cups of probiotic yogurt.
With its new lineups for the whole family, NurturMe extends its nutritional commitment to several new customer segments, store aisles, and potential retail channels. Like all NurturMe offerings, the products are certified organic and kosher, and have no gluten, dairy, soy, egg, or guilt. The new products include:
• Organic Ancient Grain Cookies with Probiotics (SRP $4.29-$4.49)—NurturMe Ancient Grain Cookies are the only gluten-free cookies with GanedenBC30® probiotic cultures which support digestive and immune functions and enhance protein use. Available in two varieties—Cocoa and Lemon-Honey—delicious NurturMe Organic Ancient Grain Cookies are made from 100% ancient grain flour containing no rice or wheat. Seven cookies deliver a complete daily serving of probiotics.
• Organic Dairy-Free Yogurt Alternative (SRP $5.49-$5.99)—Ideal for kids and toddlers alike, NurturMe Organic Dairy-Free Yogurt Alternative is the first organic, dairy-free yogurt available in a convenient squeeze pouch. Sold in 4-pouch packs and in two flavors, the yogurt alternatives are made with quinoa milk, coconut cream, and pea protein, and contain 3g of plant-based protein--but no concentrates or juices.
• Super Immunity Power Blends Purees (SRP $1.49 single/$9.99 8-pack)—An extension of NurturMe’s existing Power Blends products, the new Organic Super Immunity Power Blends lineup is comprised of four fruit + veggie blends. Organic Power Blends Super Immunity are pouches with Staimune™ inactivated cultures that have been shown to support immune health. All Organic Power Blend products are concentrate-free.
NurturMe’s newest tummy-friendly products will begin shipping in March via Amazon.com and NurturMe.com. Availability through other online and bricks-and-mortar retailers will begin later this year.