The makers of Smirnoff No. 21 expanded its iconic Smirnoff Spicy Tamarind flavor to more than 15 new markets in the United States. Fitted in a new colorful, Día De Muertos-inspired glow-in-the-dark under blacklight design and boasting an authentic combination of sweet tamarind flavor with notes of spicy Mexican chilies and lime, Smirnoff Spicy Tamarind delivers a balance of sweet and tangy taste that is best enjoyed as a chilled shot for any at-home celebration, or as a sweet and spicy addition to any simple cocktail.
Smirnoff Spicy Tamarind marks the latest expansion in the extensive portfolio of Smirnoff US flavor and seasonal offerings, giving those 21+ another option to raise a glass (or shot) and cheers with family and friends for any festive occasion. Featuring a Calavera (skull) at the center surrounded by cempasúchiles (marigolds), tamarind and chiles, the new packaging gives a nod to the vibrancy of Mexican culture, combining traditional and modern themes, and making it a decorative addition. The bottle also packs a fun and functional surprise, displaying "Solo Y Frío" under blacklight when chilled, so you know when it is ready to drink.
Smirnoff is kicking-off the tradition in advance of Día de Muertos by partnering with food blogger, content creator and cookbook author, Esteban Castillo, and USBG World Class cocktail finalist and mixologist, Karina Martinez, to create a combination of easy-to-make at home original food & drinks recipe pairings. The recipes, which have been compiled into a digital guide and are available to download now on Smirnoff.com, put a modern twist on some of the traditional Mexican dishes and flavors while incorporating tamarind within. In addition to the Smirnoff website, consumers can also find the pairings on Instagram channels along with step-by-step video tutorials of Castillo demonstrating how consumers can replicate these recipes at-home.
Smirnoff Spicy Tamarind has 35% alcohol by volume (ABV) and a suggested retail price of $12.99 for a 750ml bottle. It is also available in 50ml bottles.