The Clean Whey products arrive in the midst of a complete relaunch for the brand, as PowerBar unveils a more approachable personality.

Back in Emeryville, Calif., PowerBar started 2016 off strong with new packaging, new promotions and a host of new products including a protein shake, reduced sugar protein bars and Simple Fruit Energy Food, a real fruit puree.

A redesigned website will also accompany a new digital campaign, event activations, and athlete sponsorships.