MarketWatch: Slick New Gel Pops
Lickety Slicks gel pops, from the makers of Nestle® IceScreamers™, have a slick new texture that promises fun for kids and less mess and drips for parents.
Unlike traditional ice pops, these frozen gel pops are made with a new proprietary technology that creates an unexpected smooth and slippery new texture. The new gel-like texture also holds in all the flavor for intense fruit impact down to the last lick. The pops are fat-free and are in such kid-oriented flavors as “Slippery Strawberry” and “Chill Out Cherry.”
According to Christy Moston, marketing manager for Nestle IceScreamers, “The surprisingly slick texture and long-lasting flavor creates a completely new eating experience different from anything kids have tasted before. Plus, moms can breathe a sigh of relief because there is less mess and drips with this new gel-like texture.”
Arla Foods is stepping up commercialization of tagatose, the low-calorie, full-bulk sweetener produced by Spherix. Arla has increased its marketing efforts and concentrating on companies that had been awaiting the GRAS determination.