For the kids, Kellogg Co. (Battle Creek, Mich.) introduced Fruit Twistables, described as a three-in-one fruit snack. The fruit punch, wild strawberry and triple berry twist flavors are designed as an interactive snack, encouraging children to play with their food by either pulling the twists apart or eating the snack whole. To help promote the product, Kellogg has added another “spokescharacter” to its stable. Sgt. Twistable already has begun appearing in television spots and will join other Kellogg icons in the Tonymobile on a nationwide tour this summer.
For the grown-ups, General Mills (Minneapolis) has positioned the new Sunkist Fruit & Grain Bars around convenience. The apple, lemon and strawberry flavors each feature seven vitamins and minerals, plus calcium.