A new logo, designed to communicate the health benefits of LC-Omega-3 fortification to consumers, has been introduced by DSM Nutritional Products Inc. The logo, which features the phrase, “Fats of Life,” will be placed on food and beverage packaging—clearly identifying products that contain the omega-3 branded as ROPUFA[r]. It is derived from fish oil, and the nutrient has been associated with heart health and other vital health benefits. The ingredient is deodorized, has excellent organoleptic characteristics, and is claimed not to affect the taste profiles of foods and beverages. DSM Nutritional Products Inc., 800-526-0189, www.nutraaccess.com