Drinks Americas Goes Hollywood
Twisted Pictures, Inc., an affiliate of Evolution Entertainment, Inc., the producer of such popular movies as the "SAW" franchise, has agreed to a marketing arrangement whereby the Company's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon, Damiana Liqueur, and Newman's Own Lightly Sparkling Fruit Drinks and Fruit Essence Waters will be placed in its current and future movie and television productions.
Mark Burg and Oren Koules, Co-Presidents of Twisted Pictures and Evolution Entertainment, said, "In movie and television production, product promotions are the future of the film business. With rising costs, this is a great way for a brand to get exposure and hopefully enhance our films. We drink (and love) Trump Super Premium Vodka and Newman's Own Fruit Drinks and Waters, so why wouldn't the characters in our films as well?"
Mark Burg and Oren Koules are veteran film producers, with early producing credits including "Bull Durham," "Can't Buy Me Love," and "Set It Off." The pair formed the production company Twisted Pictures in 2004, and the management/production company Evolution Entertainment in 1998. In addition to developing the SAW franchise and other movies (such as "John Q"), Burg and Koules are the executive producers of "Two and a Half Men" (the top-rated sitcom on television).
J. Patrick Kenny, CEO of Drinks Americas, stated, "As it has become apparent that our products are becoming the celebrities of the beverage business, it is very fitting that our icon-associated beverages have found their way into movie and television productions. We all know that marketing is part show business, and Drinks Americas could not be happier that our icon-related brands will be moving into the spotlight of popular movies and television shows."
Kenny continued, "Our icon-associated products naturally generate a great deal of publicity. One of the powerful results of this constant exposure is that our reach extends to all forms of electronic and print media. This type of publicity is the purest form of marketing and the quickest route to creating brand awareness. Our new strategic relationship with Twisted Pictures and Mark Burg and Oren Koules is another powerful way that Drinks Americas will place our high-profile products directly in the mind's eye of the consumer."
From the March 13, 2007, Prepared Foods e-Flash