As vice president of sales for LightFull Foods, Hartman will lead the company's accelerated expansion into strategic new accounts, grow and develop the company's sales team and expand its broker and distributor network. She will report to Lara Jackle, LightFull Foods' chief executive officer.
"Victoria's passion for all-natural foods, entrepreneurial spirit and stellar track-record will take LightFull Foods to the next level of growth," said Jackle. "Not only does she have the credentials, but she also brings enthusiasm and authenticity that is so important to the LightFull team culture. Her first day as a LightFull Foods employee will be at the start of the Natural Products Expo West. We're excited to have her jump right in and know she will make things happen for LightFull from day one."
Hartman has served as a member of the Organic Trade Association, the Boulder Chamber of Commerce and the Naturally Boulder Task Force. She also has received industry recognition in publications such as The Natural Foods Merchandiser and is a frequent speaker and panelist at organic and natural foods industry events.
From the March 13, 2007, Prepared Foods e-Flash