Stockhouse.com reported the appointment of Trend to the position on November 8th, noting at the time that the decision was "made to increase the strength of Aladdin Beverage and redirect it in a more positive direction.
"Trenk’s experience with emerging companies and his enthusiasm for the import beer industry has given the people associated with Aladdin a great deal of confidence about future potential," the site states, quoting the management stating, “'We are excited about moving the company forward and confident about taking the company to the next level.'”
At that time, the company also announced that O’Connor, the previous CEO, had resigned his position as president and CEO and would be taking the responsibility of vice chairman of the board of directors and executive vice president in charge of sales.
From the December 3, 2007, Prepared Foods e-Flash