While most industry insiders believe that no-calorie sweetener options are appealing to consumers (86%), and that such products satisfy a consumer demand (77%) -- a majority (58%) also believe that taste trumps source for such products, according to Clear Seas Research.

For the whole report, view the pdf file at the bottom of this page.

From the February 16, 2009, Prepared Foods E-dition

Links

• Impact of Rebiana-based Sweeteners