On the Street -- Prohibition Looks to p.i.n.k.
April 29/Drug Week -- Prohibition Beverage Inc. officially announced its acquisition of The p.i.n.k. Spirits Company, self-described as "the world's first producer of ultra-premium caffeine and guarana infused vodka." Its flagship product, the award-winning p.i.n.k. Vodka, has been noted as one of the most successful new vodka launches in history, leading the market in caffeinated spirits.
The p.i.n.k. Spirits Company was awarded the prestigious 2008 and 2009 "Rising Star" Growth Brand Awards by the Beverage Information Group, was chosen as one of the "Top 50 Spirits" and one of "The 12 Most Fascinating Vodkas" by Wine Enthusiast Magazine, and swept the Beverage Dynamics Marketing and Promotions Awards in 2006, 2007 and 2008 by taking home a combined 23 top awards. p.i.n.k. Vodka also received a 90-95 Superb Rating from Paul Pacult and took home five medals at the 2008 San Francisco Spirits Competition for the quality of p.i.n.k. Vodka and its new additions - - p.i.n.k. Tequila, rum, white whiskey, sake and gin.
Prohibition Beverage, Inc. plans to aggressively build upon the p.i.n.k. image and universal appeal, to support its domestic and international distribution. "We are incredibly pleased to add the p.i.n.k. brand -- which we've admired for years -- to our emerging portfolio," said R. Scott Winters, CEO and chairman of Prohibition Beverage Inc. "We believe in this brand, the commitment to quality that it represents, and its incredible potential."
From the May 11, 2009, Prepared Foods E-dition