When Healthy is Unaffordable
August 25/States News Service -- Technomic has found that the recession is adversely affecting consumers' healthy eating behavior. Results from the research firm's recent consumer survey show that while over half of consumers are more concerned about their eating habits today compared to a year ago; 70% report that healthier foods are increasingly difficult to afford.
In addition, 53% claim they often purchase less healthy foods because they cost less, and 44% say their budgets prevent them from eating healthier foods. The survey also revealed that consumers generally regard popular lower-priced restaurant options to be less healthy.
"Healthy eating is still important to consumers, but evidence strongly suggests that it is a lower priority these days," said Bob Goldin, executive vice president for Technomic, in a press release. "Consumers are economizing in their food expenditures and believe that one way to do so is to spend less on healthy foods. It's an unfortunate development."
From the August 31, 2009, Prepared Foods E-dition