May 20/Marketing Weekly News -- Cobalis Corp., a specialty pharmaceutical, nutraceutical and preventive healthcare product development and marketing company, announced the appointment of Martin Marion as chief executive officer. Marion is a seasoned strategic planning and marketing professional with a proven track record of bringing new products to market. He will assume responsibility to accelerate the marketing of PreHistin - the company's flagship anti-allergy product - and coordinating various other revenue-generating programs.
Marion was formerly chief marketing officer for Cobalis Corp. from 2003-2006 and has extensive knowledge of PreHistin's competitive advantages. For the past year, Marion has consulted to the company as Cobalis prepared to launch PreHistin to the more than 60 million allergy sufferers in the United States.
Chas Radovich, Cobalis president said, "The appointment of Martin Marion as CEO adds a highly experienced marketing professional to our executive management team, and someone who can assist the company in achieving its financial goals, with a constant view towards profitability. His extensive healthcare agency and consulting background combined with his first-hand knowledge of PreHistin enable him to hit the ground running, and immediately commence our marketing launch strategies. We are pleased to welcome Marty back to the Cobalis family as our CEO."
Marion added, "Cobalis holds tremendous potential, not only for PreHistin as an entirely new approach to controlling allergies before symptoms arise, but as an innovator and marketer of preventive healthcare products. Our priority now is to quickly build a fundamental and profitable company, engage a team of best-in-class partners to execute our strategies, and thus increase shareholder value. We understand the challenges that lie ahead and our team is prepared to make the smart decisions necessary to successfully bring PreHistin to market in the U.S. and internationally."
From the June 7, 2010, Prepared Foods E-dition