Although sports recovery drinks have gained ground, they are still somewhat rare, and Gatorade has been the only large brand to include the recovery claim in its products. Furthermore, sports-related beverage products specifically for women are even more uncommon. Crystal Light has bridged this gap with its Pure Fitness on-the-go drink mix. The preservative-, artificial flavor- and artificial sweetener-free product is sweetened with agave and contains 15 calories per serving. Sports recovery benefits are delivered through electrolytes, which Crystal Light claims aid in hydration. The strawberry kiwi flavor drink mix comes in a stick-pack format that women can enjoy on-the-go, by adding the powder to their water bottle or glass of water. This product’s natural formulation, combined with exercise recovery benefits, make it an innovative product from the well-known brand Crystal Light.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail firstname.lastname@example.org