March 1, 2011/Prepared FoodsMagazine -- Marks & Spencer has launched a new Super Juice drink which helps health-conscious consumers to lower their cholesterol, says the company. The Red Grape, Blueberry and Blackcurrant Super Juice, which hit shelves in the UK this week, is boosted by the addition of PromOatô, the oat beta glucan soluble fiber ingredient from Swedish company Biovelop AB. PromOat is a versatile, functional ingredient that enables the well-recognized health benefits of oats to be incorporated into a broad spectrum of foods and drinks, thereby opening up many exciting opportunities for manufacturers and retailers to help tackle these health issues in a natural way--and it does not require consumers to alter their eating habits. Biovelop AB,