Speaking on his appointment, Hiranandani said, “Given the size and vastness of the Indian market, our partnership strategy will have to account for local distribution challenges not only in the major metropolitan areas but also into smaller cities and towns across India. Ocean Spray's diverse product portfolio that includes both beverage and food could also entail multi-tiered alliances across the supply chain. We consider the Indian market to be unique in that it's not only one of the fastest growing juice markets in the world but also a highly developed dried-fruit market with consumers who would appreciate the taste and visual appeal of its Craisins™ brand dried cranberries; the fastest growing dried fruit in the world.”
"This type of approach allows us to leverage Ocean Spray's global branding and marketing strengths along with the in-country capabilities of our partners to significant mutual advantage," he added.
From the May 20, 2011, Prepared Foods' Daily News.