Furthermore, the advertised foods and beverages, themselves, have changed over that time. Advertisements dropped for cookies (99%), soft drinks (96%), gum and mints (nearly 100%), candy (68%), snack bars (nearly 100%), all snacks (71%), frozen and refrigerated pizza (95%) and breads/pastries/waffles/pancakes (nearly 100%).
So, which foods and beverages were advertised more to children over that time? Advertisements for fruit and vegetable juices increased by 199%. Much of the change, particularly among beverage advertising, has been attributed to the Children’s Food and Beverage Advertising Initiative (CFBAI), a self-regulatory program administered by the Council of Better Business Bureaus and created in response to FTC and IOM reports in 2005.