Whether it is pita steeped in Mediterranean history, true Persian naan or pizza from Naples, flatbread is ingrained in all cultures. With over 62 varieties in as many countries, no other bakery concept is more embedded in tradition and history. O-tentic Napoletana is an active sourdough that can help create flatbread, including pizza, with the look and taste that is true to its origins. On their search for quality, consumers tend toward great flavor, texture and bite and have a great desire for high-quality, all-natural ingredients. In consumer testing, Napoletana met and exceeded all of these demands, claims the company. O-tentic, www.o-tentic.us  pf