Shanghai Freeman in Distribution Agreement for Jivita Beta Carotene

August 25, 2011

Shanghai Freemen and Hubei Guangji Pharm Co. Ltd. (GJPC) signed a four-year exclusive distribution agreement for the Jivita beta carotene line. The agreement gives Shanghai Freemen the sole rights to represent Jivita in the U.S., Canada and Mexico.

“Guangji’s hard work and technical expertise combined with our position and operations in the North American market have created the ideal environment to grow the Jivita business together. The Jivita line will prove to be not only a product of quality, but also a product that comes with great service,” stated David Zhang, founding partner and CEO of Shanghai Freemen Lifescience.

The products are derived from a natural source that is fermented into the pure beta carotene form. In addition the USP grade crystals, the Jivita line will also consist of 10% and 20% beadlets, cold water soluble (CWS) forms and oil emulsions.

GJPC will begin commercial production of Jivita in Q4 of 2011.

From the August 25, 2011, Prepared Foods' Daily News.

You must login or register in order to post a comment.

This webinar will focus on a series of ingredients that can be used – today – in functional beverages that deliver hot benefits like cognitive support, joint health, muscle gain, recovery, weight loss and more.

In this webinar, we will cover how you can utilize small scale extrusion to rapidly create a unique high moisture meat analog product through changing extrusion conditions and blending different types of protein.