New President at Balance Bar
"Peter has demonstrated that he has the skills, vision and passion to lead his management team to significantly grow Balance Bar while adhering to the essential nutritional standards the company was founded upon," said Hartong.
As former COO of DeMets Candy Company, another Brynwood Partners company, Wilson greatly improved the company's operations, customer relations and manufacturing output of its popular treats: Turtles, Flipz, Treasures and TrueNorth.
"Balance Bar has tremendous name recognition as an early innovator in the nutritional energy bar category," said Wilson. "The success of the brand will continue to come from delivering convenient, great-tasting and balanced nutrition.
"People want to better understand the results they get from what they eat, and we want to help them make the right nutritional choices. Our core consumers recognize that nutritional excesses -- of any kind -- are not keys to better health. Balance Bar is one way to restore nutritional stability in their fast-paced lives."
Prior to his association with Brynwood Partners, Wilson held various marketing, operations and general management roles with International Paper, Quebecor World and Scott Paper.
From the November 4, 2011, Prepared Foods' Daily News.
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