As the most senior marketing executive in International Beverage, Baron will be in charge of driving the innovation portfolio, brand strategy and marketing talent for the business.
"We are thrilled Ingrid is joining the CoffeeCo management team," said Sara Lee executive chairman Jan Bennink. "Her strong design and innovation skills will help CoffeeCo build a new marketing culture focused on bringing exciting products to market at greater speed and with bigger impact," added Bennink.
An industrial designer by background, Baron joins Sara Lee from IDEO, one of the world's leading design agencies. She managed the agency's London office and led client relationships with Havaianas, Hewlett Packard, Amore Pacific, Olivetti and IKEA. Prior to that, she held positions of increasing responsibility at Electrolux AB in the U.S. and Sweden.
CoffeeCo's leading brands will include Douwe Egberts, Senseo, Pickwick, Maison du Café, L'OR, Café Pilão and Marcilla.
From the November 10, 2011, Prepared Foods' Daily News.