Getting the Skinny
|Ivana B Skinny cocktails|
Ivana B Skinny cocktails, from Importer International Spirits LLC, are wine-based and therefore promise a sweeter taste with fewer calories, the company notes. The three initial flavors are Appletini,
Cosmopolitan and Margarita (more are promised to be on the way) and feature 10% alcohol content and less than 100 calories per 5oz serving.
As Tony Elward, CEO and co-owner of International Spirits LLC, notes, "We did a lot of experimenting with alcohol-based vs. wine-based drinks and found that wine makes the drinks sweeter, more flavorful and keeps the calories lower."
The products have been launched in 16 states (Arkansas, California, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Missouri, New Jersey, Ohio, South Carolina, Texas and Tennessee) plus the District of Columbia, with distribution to most states expected by mid-2012.