Vitaminwater Claims Draw Heat
The CFC recently released a report with The British Heart Foundation highlighting companies that misleadingly advertise their junk food product as healthy. A handful of companies were fingered in the CFC report alongside the Coca-Cola Comany as being the worst offenders, such as Chupa Chups and Nutella. The Independent reports that, while the company claimed to use real fruit juice in its product, only three out of eight flavors contained any juice at all, and those that did were from concentrate.
In response to this report, a Coca-Cola Spokeswoman told The Independent, “We have reviewed our brands section on our U.K. website and can confirm that one reference relating to fruit juice and Glaceau Vitamin Water is an incorrect description of the brand's ingredients. We acknowledge our error and have removed this reference from our website with immediate effect.”
This is not the first time Vitaminwater has hit the hot seat for its marketing claims. Some of the companies ads have suggested the product served as a suitable remedy for the flu, stating on its poster advertisement that "The flu shot was so last year." Another ad stated Vitaminwater Power-C has enough vitamin C and zinc to help support a healthy immune system.
From the January 4, 2011, Prepared Foods' Daily News.