Innova Market Insights has identified the top five health claims for functional foods and drinks marketed to older consumers.
May 3, 2013
Health optimization has become an increasing focus for an aging population, driven by rising consumer understanding of the role of a healthy diet in extending the active years.
Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.
New data from Mintel's Global New Products Database (GNPD) has spotlighted the most frequent health-focused on-package claims for new products in the food and beverage industry.
Claims on food labels that a product is organic, locally produced or made by workers subject to fair labor practices may mislead consumers into thinking that such foods are low in calories, says research.
Danone said the European Food Safety Authority’s continuous rejection of health claims by hundreds of applicants offers little hope that the probiotics industry will be able to survive.
A California woman is suing the maker of Tropicana claiming it is squeezing consumers by touting the best-selling U.S. orange juice as "100% pure and natural" when it is not.
The Coca-Cola Company has come under fire from The Children's Food Campaign (CFC) -- an initiative that strives to improve children's health through food education -- for claims about its product, Vitaminwater.