The Coca-Cola Company announced in the United States the introduction of a new 13.2oz bottle made from 100% recycled plastic material (rPET)*. This new bottle will be available first in the company’s biggest and most iconic brand: Coca-Cola®.

Coca-Cola® with Coffee recently made its debut. The innovation creates the new “refreshment coffee” category with a proposition that “sips like a Coke and finishes like a coffee” – giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine.

The new sparkling water brand’s flavor pairings, vibrant packaging and fresh marketing aims to meet evolving consumer demands and cut through a crowded category that continues to grow at double-digit rates.

“Variety and choice are increasingly important to shoppers, and nowhere is that truer than in the convenience retail channel,” said James Ford, vp of Category strategic advisory, Coca-Cola North America.

Updates to DASANI’s packaging line-up are designed to reduce plastic waste and increase the use of recycled and renewable materials in the United States, while ensuring that all DASANI bottles continue to be fully recyclable.

Coca-Cola says the line includes six unique flavors—including Blackberry Basil Lemonade, Lavender Mint Lemonade, Spicy Watermelon Lemonade, Tangerine Passionfruit Lemonade, Strawberry Guava Lemonade, and Pomegranate Limeade.

The board of directors elected Brian Smith to serve as president and COO, effective Jan. 1, 2019. He will report to James Quincey, the company’s CEO. Smith is a 21-year Coca-Cola veteran who currently serves as president of the company’s Europe, Middle East and Africa (EMEA) group.

The willingness of a traditional American company like Coke to consider cannabis as an ingredient in its branded products is the most recent example of major food and beverage marketers moving toward an acceptance of cannabis.

The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of co-founder and chairman Mike Repole and his BODYARMOR management team

Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.