Trends in Off-premise Beverages
Still, the top drinks have not changed much over the years. According to the bar manager's survey, the Margarita remains the most popular mixed drink nationwide, although decreasing slightly in share. The Martini and Rum & Coke both take second and third spots, respectively. The Cosmopolitan cracked the top five this year, which it had not accomplished since the 2008 survey.
Other trends revealed in the survey include: Absolut narrowly beat out Grey Goose as the leading call brand in 2011. Chardonnay is still the best-selling wine varietal because consumers find it easy to order and drink. Merlot continues to be more popular in hotels and clubs. Finally, in the beer segment, Corona edged out Heineken as the best-selling imported beer, and Sam Adams continues as the most popular craft beer.
From the January 20, 2012, Prepared Foods' Daily News.