Frutarom Buys Mylner
Mylner’s sales turnover has increased over the last four years by 43%, from revenues of 13.2 million BRL ($6.8 million) in 2007 to revenues of 19 million BRL ($11.4 million) in 2011. Over the last year, Mylner's sales turnover grew by 8%.
The acquisition is expected to significantly increase Frutarom's customer base, product portfolio and the scope of its sales in the flavors market, while deepening its operations and market share in the growing Brazilian market and in Latin American markets. Frutarom intends to utilize Mylner's production, development, sales and management, capacities as a base for the development of its business in this important developing region.
According to Frutarom's president and chief executive officer, Ori Yehudai, "After five acquisitions in 2011, Frutarom continues to pursue additional strategic acquisitions and to implement its rapid growth strategy with this third acquisition since the beginning of 2012.
Frutarom considers this acquisition of Mylner to be an important strategic step and a significant first entry into the taste solutions market in the important and large Brazilian market and in Latin American markets, which strengthens its presence and market share in these high growth potential markets.
“The acquisition enables us to create a strong base with experienced management team which will allow us to strengthen our presence and increase our market share in these emerging markets. We believe that the sales in the emerging markets in which Mylner acts will continue to grow at high rates over the next few years as a result of the shift to processed foods and beverages and from changes in consumer demands in this region. Frutarom will act and invest in the strengthening of its research and development, production, marketing and sales in Brazil and in other important target countries in Latin America also through additional strategic acquisitions in the region, continuing to strengthen its status as a leading global player, and will continue to successfully realize its rapid growth strategy, and the realization of the vision 'To be the preferred partner for tasty and healthy success,’” Yehudai stated.
From the February 7, 2012, Prepared Foods' Daily News.