February 2012/Prepared Foods -- Confectionery producers have begun replacing much-debated synthetic colors with natural colors. Consumer awareness of product labels has also accelerated confectioners’ demand for natural colors. Launching the third generation of the FruitMax range, Chr. Hansen extends its offerings to those looking for powerful natural colors with bright, vibrant shades. The FruitMax line is suitable for various confectionery applications, enabling shades ranging from vivid yellow to clear orange to stunning red to intense purple. Chr. Hansen, www.chr-hansen.com pf