Dole Takes Mrs. May’s
A family-run business founded in 2002, Mrs. May’s Naturals, with 2011 revenues of approximately $16 million, was created to bring consumers natural, wholesome snack alternatives to junk food. With product offerings like fruit and nut based clusters, bars and freeze-dried fruit, Mrs. May’s Naturals will help expand Dole’s offerings in new sections of the grocery store.
"Mrs. May’s Naturals is a recognized name with proven results at major retailers,” said David DeLorenzo, president and CEO at Dole Food Co. in a prepared statement. “Their all-natural snacks, which include vegan, gluten-free, and kosher options, fit perfectly with the Dole ’Nutrition Plus‘ product line which is designed to improve health and wellness through diet."
All Mrs. May’s products will continue to be packaged under the Mrs. May’s label and carried in their existing retailers. Dole sees the retention of the independent brand label as an opportunity to grow the brand and will also be looking at co-branding opportunities and new product development.
From the March 6, 2012, Prepared Foods' Daily News.