2012 Snacking Consumer Trend Report

Natural has been quite the hallmark of salty snack introductions of late, and Kettle’s Krinkle Cut Organic Roasted Tomato Potato Chips fall right in line. These chips claim “all natural, real food ingredients,” such as organic potatoes, peppers, spices and oils, as well as what are described as “craft cooking methods.” In addition, the chips promise to be a good source of vitamin C (15% of the RDA) and potassium (11%), plus whole grains, and low levels of cholesterol (0mg) and saturated fat (1g).pf

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

Remember a child’s kaleidoscope? You put your eye to a cylinder fitted inside with angled mirrors and—as soon as you twist the end of the cylinder—there’s a changing pattern with the shifting of small pieces of colored glass. That’s also something of an apt description for the plant-based food and beverage market, which continues to capture attention as it grows and shifts.