May 10/Waukegan, Ill./Press Release -- Nielsen-Massey Vanillas recently launched its new website geared toward consumer, wholesale, industrial and culinary professional customers. The site showcases the company’s vanilla and pure flavor product lines and includes new high-resolution photos and dozens of links to reflect the diversity and growth of the company.

“The website has been completely restructured to include a fresh contemporary look and specific user pages for our consumer, wholesale, industrial, culinary professional and worldwide customers,” said Craig Nielsen, chief executive officer of Nielsen-Massey. “We are excited to give our website a more personalized experience for each specific customer.”

The redesigned website includes new, inviting pages with features such as:
- Store locater
- Find a representative and distributor
- Find a manufacturing rep
- Chef profiles
- “Ask the Nielsens” question and answer section
- Suggested product uses and pairing