June 11/Chicago/PRNewswire -- New data from Mintel's Global New Products Database (GNPD) has spotlighted the most frequent health-focused on-package claims for new products in the food and beverage industry. For 2011, topping the list was "kosher," which appeared on 27% of new products, more than twice as often as the second most common claim, "all natural product." Rounding out the top five were "no additives/preservatives," "low/no/reduced allergen" and "gluten-free." Near the bottom of the list was "no-high fructose corn syrup (HFCS)" which appeared on only 2% of product introductions.

"New product introductions in the U.S., across all categories, usually total more than 20,000 in most years," says Lynn Dornblaser, director, innovation & insight at Mintel. "Those with 'no-HFCS' claims only accounted for about 400 new product intros in 2011, or 2%. By comparison, they're a very small part of the market."

The results align with a separate consumer study conducted by Mintel last year that shows HFCS to be a low priority when grocery shopping. The 2011 research found 4% of consumers indicated they were looking to avoid HFCS, and 3% indicated that they were reading labels for HFCS.

 From the June 12, 2012, Prepared Foods’ Daily News