Consumers Seeking Claims
"New product introductions in the U.S., across all categories, usually total more than 20,000 in most years," says Lynn Dornblaser, director, innovation & insight at Mintel. "Those with 'no-HFCS' claims only accounted for about 400 new product intros in 2011, or 2%. By comparison, they're a very small part of the market."
The results align with a separate consumer study conducted by Mintel last year that shows HFCS to be a low priority when grocery shopping. The 2011 research found 4% of consumers indicated they were looking to avoid HFCS, and 3% indicated that they were reading labels for HFCS.
From the June 12, 2012, Prepared Foods’ Daily News