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Product of the DaySauces & MarinadesFlavors & Seasonings & Spices

Adding Flavors to Peanut Butter

August 31, 2012
August 29/Northfield, Ill./PRNewswire -- Peanut butter just got a makeover, as Planters introduces a new version that has a bit of a punch. Created for adventure-seekers, the new line is the first national brand to add ingredients like bananas, granola, berries, raisins, cinnamon and nuts into its peanut butter.

Made with a peanut butter base, Planters NUT-rition peanut butter is nutrient dense and a good source of energy, providing 6-7g of protein per serving and at least five vitamins and minerals, depending on variety.

"Planters NUT-rition peanut butter will change the way PB lovers think about their favorite staple," said Jon Hall, brand manager at Kraft Foods. "Once fans get a taste of NUT-rition, we know they'll be hooked! It's time for all of us to expect more from peanut butter."

Made with real chunks of granola and dried fruit, Planters NUT-rition is a combination that results in 0g of trans fat per serving and endless snack options. The good source of energy and delicious taste this mix provides will satisfy consumers ready to take on whichever adventure they choose to pursue.

Planters NUT-rition peanut butter is available nationwide in 12oz. jars, with a suggested retail price of $3.49-3.99.

KEYWORDS: peanut butter

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